At the end of 2002, after finishing high school and before setting of to university the following February, 18-year-old Mark Hurley decided to gain some extra pocket money designing and selling tees to friends around his small home town of Kerikeri. Using basic iron on transfers and an old heat press obtained from his mum's work, this small time endeavour lasted a few weeks until Mark headed off to university and was put down as nothing more than a small summer job.

After returning for summer holidays in late 2004 from his first year of design at Massey University in Wellington, Mark (now a poor student) began a summer job at the local orchard in Kerikeri. After a couple of weeks Mark was disillusioned with the hard work and little monetary reward the orchard job was providing. He decided to return to making tees, this time aiming to sell not only to friends but also to a local retailer. Inside the family garage, using a laptop, small vinyl-cutter and the same old heat press, a collection of 10 to 15 tees were made and sold to the local surf shop where the response was great! A small range of guys and girls tees and hoodies was then produced and sold around the top of the North Island with and handful of stores deciding to give the label a go.

Mark then headed back to university in Wellington to begin marketing and international business at Victoria University. He also continued with his clothing designs by attempting to put together the company's first winter range while still studying full-time. As the realisation dawned that doing this alone would not be possible, Mark's brother, Nick, returned from living in Brazil and decided to drop his career in real estate to take on the marketing and sales side of the clothing company. Using a simple digital camera and friends as models the first winter range was put together and marketed throughout New Zealand. This was the beginning of the label as we know it today.

With Mark continuing his university studies over the next two years and working on the company full time, the company still managed to surge ahead, growing in sales, outlets and garment size with each new range. Mark completed his university degree in Wellington in 2006 and moved to Auckland to focus on Fourfontaine. With Fourfontaine finally being setup as a full-time company.

Now 2 years later in 2008, Fourfontaine stocks approx 50 stores throughout the country, including there own Flagship boutique store on Nuffield st, in the sort after location of Newmarket, Auckland. They have just completing there first showing at Air New Zealand Fashion week to rave reviews, and now run one of NZ's busiest and most successful online clothing stores in www.fourfontaineonline.com

Fourfontaine’s three hexagon logo is derived from its birthplace, Bay of Islands, New Zealand.
The shape and positioning of the three hexagons are abstractly representational of the shape of New Zealand, with the top star beingover the location of the Label’s small-town birthplace, Kerikeri, New Zealand.